Vungle products provide necessary infrastructure for app monetization through video ads. More than 100 million people worldwide see a Vungle ad each month.
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6waves Sees 40% Increase in User Retention with Video Ads
The mobile advertising space isn’t very old, which makes us all the more proud of our long relationship with mobile games publisher and developer 6waves. A trusted partner since 2013, 6waves has expanded into new genres and geos, and we’ve been by their side to ensure that mobile video ads provide them with consistent, strong…
Three Ways to Connect with Vungle at GDC
If you’re headed to GDC next week, there’s no doubt you’ll encounter a Vungler or two. It happens to be one of our favorite events of the year, and it’s in our beautiful hometown of San Francisco. We’ll be out in grand style this year, with a focus on providing educational opportunities for publishers at…
How-to: Create an Opt-In Placement for Fun and Profit
App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be…
Meet Michal Pilawski, Vungle’s new VP of Product
We’re pleased to welcome Michal Pilawski to the Vungle team as VP of Product. Mike brings more than 10 years of monetization and product management experience at technology companies, including Nokia and NativeX. We caught up with him for a quick conversation on his new role, the mobile advertising landscape, and what he likes to do…
A Game Developer’s Guide to Mobile Video Ads
Being a game developer has a lot of perks – but the “making money” part can be a struggle at times. First, there’s the decision over whether to release a paid or F2P app. Most consumers don’t want to pay for apps, and knowing this, it’s common for game developers to go freemium, relying on…
Meet Vungler Nafeesa Jafferjee!
If you ever get the opportunity to work closely with Nafeesa Jafferjee, Vungle’s in-house visual designer, I highly recommend you jump at the chance. Nafeesa’s ability to take your jumbled up words and ramblings, and construct them into a beautiful, visual story that actually makes sense is a talent few have, and many covet. As…
Frequency Caps and Daily View Limits in Mobile Video: A Primer
Many publishers go through the same thought process when integrating video ads: I want to monetize my game, but I don’t want to alienate my users. The thing is, it’s not an either/or situation. Video ads can be used in ways that incentivize the user, whether it’s with an extra life or more game play. And,…
Keep Calm and Find Your Passport: Advertising in Emerging Markets
Growth in the smartphone market is occurring at breakneck speed. But the areas growing fastest aren’t the U.S. or Europe – they’re China, Brazil, India, and other emerging markets where smartphone adoption is showing hockey stick growth. For advertisers, these markets offer a new user base for your app and an additional audience for your brand message. But…
Advertisers Can’t Afford to Ignore Gaming, says new IAB Report
When I got a Words with Friends request from my husband’s grandma, I knew mobile gaming was officially ubiquitous. Gamers of every age and demographic (yes, including the blue-haired) have joined the revolution. For advertisers, this means a shifting of perception and a realization that they may find their consumers in unexpected places. This message is…
How To: Monetize Your iOS App in 10 Minutes
So, you’ve decided to monetize your app with Vungle. At this point you may be wondering, what do I need to plan? What changes will I need to make to my app? How much time will I need? How difficult is it going to be? I’d like to say I can answer all those…