Vungle products provide necessary infrastructure for app monetization through video ads. More than 100 million people worldwide see a Vungle ad each month.
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What You Should Know About Vungle’s New Exchange Partners
The Vungle team is celebrating today as we announce the launch of four new demand partnerships! Now, brands and agencies can buy Vungle video inventory programmatically through partners BrightRoll, Lyfe Mobile, Videomize and Conversant. Vungle Exchange, the first-ever in-app video ad exchange, has quickly gained momentum after announcing partnerships with TubeMogul and Adap.tv earlier this…
Meet the Winners of Beta Breakers Game Jam 2014!
A few weeks ago Vungle hosted the first-annual Beta Breakers Game Jam. Game developers flocked from all over the Bay to meet and compete with a group of like-minded game enthusiasts. Fueled by an endless supply of snacks and energy drinks, they spent the next 24 hours creating some truly amazing games. There were…
How Pocket Gems Uses Data to Fuel Gameplay: A Q&A
Ryan Maddux is Manager of Analytics at Pocket Gems – a mobile gaming company known for titles like Episode and Paradise Cove. Maddux brings his background in economics and math, and his passion for gaming, to his work creating player experiences at Pocket Gems. In this interview, he talks about how Pocket Gems brings data into…
5 Stats That Will Change Your Perception of Mobile Gamers
The global mobile gaming market is expected to generate $23.9 billion by 2016, yet misconceptions about mobile gamers abound. People tend to envision gamers as young males, armed with bags of chips, playing first-person shooters in their parent’s basements. But, the data tells a different story. These five stats will show you the changing face…
When It Comes to Game Development, Think Monetization First – Not Last
Often when I talk to new game developers in the mobile space, they tell me about their awesome game ideas and novel game mechanics. I really enjoy listening to them and contributing to their ideas where I can. However, after they’re ready to launch, or even after they launch and start accumulating users, they tend…
What Are You Grateful For? 8 Ways to Say “Thanks” to Your Users
This time of year, people like to reflect on what they’re grateful for – be it family, friends, or the many servings of stuffing they’re about to consume. Game developers have one more item to add to the “grateful” list – they thank their lucky stars for the users who love their app, play it often, talk…
Meet Vungler Kevin Reamy!
Our HR guy is cooler than your HR guy! When Kevin Reamy isn’t busy helping grow Vungle, and believe me, he’s been busy (we’ve more than doubled in the past year) — you’ll find him riding down the California coast on his motorcycle, or jamming on his guitar. In what seems like a past life…
Developing Apps for the Chinese Market: 5 Things to Consider
The mobile explosion is firmly underway in China. With smartphones more affordable than ever before, the number of active smartphone and tablet devices in the market hit 550 million this year. And, nearly every single one has a mobile game installed. (For those of you doing the math, that’s 1.6 Chinese gamers for every American…
Bringing the Tech to AdTech: Vungle + Brightroll Talk Mobile Video And More
At yesterday’s M1 (Mobile-First) Summit, two influential leaders in mobile video and programmatic advertising talked about the changing industry and their roles in it. One was our CEO Zain Jaffer, who’s led an exciting year at Vungle with the launch of the Vungle Exchange and expansion into China. The other, Brightroll CEO Tod Sacerdoti, joined the…
Help Vungle Support Movember!
The men of Vungle are pretty into their facial hair. They take pride in their voluptuous, perfectly manicured, well coiffed beards — if you’ve ever come across a male member of the Vungle team, you’ve undoubtedly stared at his amazing chin cozy in awe. But, for the month of November (Movember as many of us…